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Press conferences and press tours

Conferenza stampa

When the conference aimes at informing the general public, it basically addresses journalists. In general, a press conference is opened to communicate news that to some extent expose the authority or the corporation to the community’s judgement. Consequently a press conference represents a moment of remarkable importance to strengthen the relationship between the authority and the media.

On the other hand, still addressing a public of journalists, a press-tour is a sort of travelling seminar, intended to display and inform the press about the authority’s situation and activity through workshops and informal captivating experiences.

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